Effective content marketing is hard.
It is often hard for companies to come up with ideas, get the attention of an audience and measure success.
We will try to make it a little bit easier.
Here are 6 content marketing campaign examples with lessons we can learn from them to provide inspiration for your own company’s content campaigns.
Ocean Spray | Nathan Apodaca on TikTok
Nathan Apodaca set the internet on fire on September 25th when he uploaded a video to TikTok of him riding his skateboard to work, drinking a large bottle of Ocean Spray Cran-Raspberry juice while lip-syncing to the song Dreams by Fleetwood Mac. Nathan had been driving to work at an Idaho potato warehouse when his 2005 Dodge Durango’s battery died. It wasn’t the first time the battery had died since the truck has more than 330,000 miles on it. So he hopped on his skateboard, titled his video “morning vibe” and the rest is history.