Influencer

Build Viral Growth with Influencer Campaigns

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Influencer marketing is a top strategy for driving viral growth in the digital world. By tapping into influencers' established audiences, brands can boost their message, engagement, and reach. The key is knowing how to structure a campaign to maximize its viral potential.
ai

How AI is Revolutionizing Digital Marketing

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From personalization to predictive analytics, AI transforms how businesses engage audiences, driving efficiency and growth. In today’s digital age, staying ahead in marketing means leveraging AI. By embracing AI, businesses can unlock new levels of creativity, efficiency, and insight, staying competitive in an ever-changing market. The question is no longer whether to adopt AI, but how to leverage it most effectively.
listening

Social Listening Boosts Outreach and Success

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Influencer marketing isn’t just about collaborations—it’s about building authentic connections that drive real engagement. By leveraging social listening, brands can ensure their influencer campaigns resonate with the right audience.
Email Marketing Instagram

17 Email Marketing Best Practices for 2021

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Are you having trouble with your company's email campaigns? Email marketing can be difficult to manage at times but it is an excellent method to share and inform your audience. No matter your skill level, these email marketing best practices will improve your open rate, increase your ROI and leave your audience wanting more.
Virtual CMO

Virtual CMO: 8 Reasons to Consider One

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For startup companies or companies during a transition, we offer a level of service called Virtual (outsourced) Chief Marketing Officer (vCMO) or a Fractional CMO. A vCMO is an experienced senior-level marketing person you can hire on a “fractional” basis. The basic reasoning to hire a Virtual CMO is to get immediate and quality marketing expertise at a fraction of the cost and without a long-term commitment.
4 Jake's Sake

4 Jake’s Sake: 7 Benefits to Working With a Charity

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Meet Jake Marrazzo, a 17-year-old high school senior known for his creativity and radiant smile, who lives with Duchenne Muscular Dystrophy (DMD). Diagnosed at age 8 and using a wheelchair since 12, Jake faces the challenges of the most aggressive form of muscular dystrophy, a genetic disorder causing progressive muscle weakness due to a lack of dystrophin protein. While DMD primarily affects boys, impacting about 6 per 100,000, there is currently no cure, though promising advancements are underway.
Best Blog Post Checklist

The Best Blog Post Checklist

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Blog posts are a vital component of any content marketing strategy, and this checklist ensures your company maximizes its benefits. Blogging helps demonstrate thought leadership, provide value to customers, rank highly on relevant keywords, generate backlinks, and drive website traffic. By following this guide, your company blog will be set up for success.
Landing Page Best Practices

7 Landing Page Best Practices

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Landing pages are essential for digital advertising success, usually consisting of an offer page and a thank you page. Many companies fail to create effective landing pages, often using their homepage instead. While this can work occasionally, it’s typically more effective to design a dedicated page that prompts a specific action.
inspiration

6 Content Marketing Campaigns For Inspiration

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Creating effective content marketing campaigns is challenging, as companies often struggle to generate ideas, capture audience attention, and measure success. To make it easier, we’ve gathered six content marketing campaign examples. These examples offer valuable lessons and inspiration for your company’s own campaigns.
linkedin

LinkedIn Best Practices

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LinkedIn, launched in 2003 and acquired by Microsoft in 2016, now has over 700 million users. The platform recently underwent its first major redesign in four years, introducing Stories and third-party integrations with Zoom, Blue Jeans, and Microsoft Teams for video chats. These updates suggest LinkedIn is expanding its appeal beyond networking, memberships, and ads to reach a broader audience.