TikTok Logo

TikTok is a Social Media Success Story, But Should Marketers Jump Onboard?

TikTok LogoThis past Sunday, the Wall Street Journal announced that the U.S. operations of the short-form video platform, TikTok, would be sold to Oracle Corporation. Oracle won the bidding war over Microsoft for this high-profile deal to allow TikTok to continue to operate in the United States. The Trump Administration had repeatedly threatened to close TikTok down over the summer, finally implementing a 45 day deadline in August that required TikTok’s U.S. operations to be sold by September 20th. The deal will now have to be reviewed by the Trump Administration, but it is known that Oracle is a rare ally of the Trump administration in Silicon Valley so there is a good chance for approval.

While we wait to see how this shakes out, I want to answer two important questions regarding TikTok.

  1. How did TikTok get to be so successful?
  2. Should your brand be on TikTok?

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How To Fix Your Website

5 Most Effective Ways To Fix Your Website Immediately


Photo by Skitterphoto from Pexels.

A high-performing website is typically very essential to your company’s success. But running a website is complex and time consuming. This leaves many marketers asking themselves where to begin to make sure their website is optimized to attract, engage and convert visitors.

You may find yourself asking:

  • Are my visitors engaging with my site or bouncing immediately?
  • Are visitors converting into high-quality leads?

At Elbow Grease Marketing, we test more than 100 elements when evaluating and optimizing our clients’ websites. We have found that the five most effective ways to optimize your website are:

  1. Lead with a customer-centric value proposition
  2. Convert with a crystal clear call to action
  3. Fix search engine optimization errors
  4. Accelerate site speed
  5. Optimize for mobile visitors

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Is Your SEO House In Order

Is Your SEO House In Order? 6 Reasons To Increase Investment

Photo by Harrison Haines from Pexels

Photo by Harrison Haines from Pexels

At Elbow Grease Marketing, all too often we talk with companies that don’t prioritize SEO investment as it lags way behind other digital marketing investments.

We find this puzzling.

Search engine optimization has been around since search engines were invented. As a result, SEO is sometimes regarded as an “old marketing tactic.” We hear many reasons for deprioritizing SEO. That it is too expensive, not fun, too time-consuming, not enough money left over after a website redesign, and it is too hard to stay current with best practices.

We are here to change your mind.

We see SEO as an integral part of your content strategy to attract traffic to your website. While there are substantial variances of search queries depending on industry, the average website can expect to receive about 50% of its traffic from search queries on Google.  If you company is getting less than half of your traffic organically, there might be a tremendous opportunity to improve.

Here are six reasons to rethink how much you invest in SEO today.
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Exceptional Marketign Mindset

The Exceptional Marketing Mindset: 12 Traits of Good and Bad Marketers

Exceptional Marketing MindsetA former client, Cassidy Shield, who currently runs marketing at Narrative Science, recently wrote about his company’s effort to define Good vs. Bad Marketing and the twelve traits that distinguish good and bad marketers. This a thought-provoking list that is a stark reminder of what marketers need to do to drive growth. What it boils down to is mindset.

As marketing leaders, we need to be clear on not just the skills and experience we are looking for when recruiting and developing our teams – but also how they think, their mindset, if you will. Skills are obviously essential, but marketing changes so quickly that skills can quickly become obsolete. Having the right mindset allows us as marketers to adapt, grow and evolve. As an agency, it is critical that our team finds marketers with this mindset so that we can deliver outstanding work for our clients.
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