Are you having trouble with your company’s email campaigns? Email marketing can be difficult to manage at times but it is an excellent method to share and inform your audience. No matter your skill level, these email marketing best practices will improve your open rate, increase your ROI and leave your audience wanting more. Here are 17 email marketing best practices for 2021.
For startup companies or companies during a transition, we offer a level of service called, Virtual CMO (vCMO). A Virtual CMO (outsourced Chief Marketing Officer) is an experienced senior-level marketing person you can hire on a “fractional” basis. The basic reasoning to hire a Virtual CMO is to get immediate and quality marketing expertise at a fraction of the cost and without a long-term commitment.
Many of our clients have chosen this service level, with our agency founder, Olivier Sartor or another one of our team members serving as the Virtual CMO for the client.
Why does your company need a Virtual CMO?
There are many reasons why startups or mature companies should consider bringing on a Virtual CMO. Some companies have never had a permanent CMO, while others need an interim fix while looking for a new CMO. Here are the most common reasons we are hired as a vCMO.
Jake Marrazzo is a seventeen-year-old high school senior who is wildly creative, has a smile that lights up the room and has Duchenne Muscular Dystrophy. Jake was diagnosed when he was 8 and has been confined to a wheelchair since he was 12. Duchenne muscular dystrophy is the most aggressive form of muscular dystrophy, a genetic disorder characterized by progressive muscle degeneration and weakness due to the alterations of a protein called dystrophin that helps keep muscle cells intact. The prevalence of DMD is mostly in boys and affects approximately 6 people per 100,000. There is currently no cure for Duchenne but there are many promising developments.
Jake has never let Duchenne slow him down. He is very active in his high school drama club and has worked as a host for a local restaurant. Jake is now a published author as he has just written a children’s book, One Wants to be a Letter, which has sold over 1,000 copies. Next week, we are very excited that Jake will be interviewed by celebrated author Jeff Kinney (Wimpy Book series).
Inspired by his resilience, Jake’s parents, John and Sheryl Marrazzo founded the 4 Jake’s Sake Charitable Foundation to bring awareness about Duchenne and to help other families manage the tremendous costs of a Duchenne diagnosis. We started working with 4 Jake’s Sake in 2015 as they were our first pro-bono client. We have helped the foundation with marketing strategy, content marketing, event marketing, public relations, social media marketing, search engine optimization and website design. Over the past five years, we have learned a great deal from the organization and benefitted in ways we did not expect. In this season of giving, we wanted to share seven benefits for companies who work with a charity.
Blog posts should be an integral part of any content marketing strategy and this checklist will ensure that your company generates as much benefit as possible. The benefits of writing a blog are numerous;
- Demonstrate thought leadership
- Provide value to your customers
- Rank highly on relevant keywords
- Generates backlinks
- Drive traffic to your website.
By following this checklist, your company blog will be on its way to success.
Blog Post Types
Before you decide on your blog post topic, think about the type of blog post. Research has shown that these are the most successful types of blog posts.
- List-Based Post: List-based posts, aka “listicles,” are articles that deliver information in the form of a list, e.g. 7 Landing Page Best Practices
- Thought Leadership Post: Share firsthand knowledge with your audience, e.g. Should Your Company Be On TikTok?
- Curated Collection Post: Similar to listicles, this type of post makes a point by curating real-world examples e.g. 6 Content Marketing Campaigns for Inspiration
- Infographic Post: Visuals are a compelling method to drive an audience to your blog post, e.g. Whistle While You Work: Impact of Music on Productivity [Infographic]
- How-to Post: Provide detailed instructions on how to fix a common problem in your industry, e.g. 5 Ways To Fix Your Website
Landing pages are critical to the success of your digital advertising campaigns. These enticements are usually made up of two pages; the offer page and the thank you page which is triggered after the audience completes the landing page offer.
Unfortunately, many companies don’t invest the time to create a landing page that drives conversions. Some companies just use their home page as a landing page. While in some rare cases that can be effective, typically one should be creating a new page that drives a specific action from the advertising campaign.
Here are 7 best practices to ensure that your company can drive more leads from your landing pages.
Creating effective content marketing campaigns is hard.
It is often hard for companies to come up with ideas, get the attention of an audience and measure success.
We will try to make it a little bit easier.
Here are 6 content marketing campaign examples with lessons we can learn from them to provide inspiration for your own company’s content campaigns.
Ocean Spray | Nathan Apodaca on TikTok
Nathan Apodaca set the internet on fire on September 25th when he uploaded a video to TikTok. He was riding a skateboard to work, drinking a large bottle of Ocean Spray Cran-Raspberry juice while lip-syncing to the song Dreams by Fleetwood Mac. Nathan had been driving to work at an Idaho potato warehouse when his 2005 Dodge Durango’s battery died. It wasn’t the first time the battery had died since the truck has more than 330,000 miles on it. So he hopped on his skateboard, titled his video “morning vibe” and the rest is history.
LinkedIn was launched in 2003, acquired by Microsoft in 2016, and now has over 700 million users. The social media platform just went through its first major redesign in four years last week. At the same time, they introduced Stories and third-party integration with Zoom, Blue Jeans by Verizon and Microsoft Teams for video chats. While Linkedin’s growth has been driven by offering social networking, premium memberships and advertising, these new features are an indication the company is looking to appeal to a wider demographic. Many people consider LinkedIn to be the premier social media platform for business.
But, are you and your company taking advantage of all LinkedIn has to offer?
All these changes led us to do this deep dive on the platform and update LinkedIn best practices to share with our audience.
Change. Change is sometimes avoided. Often we do the same things, the same way. Change is good.
Fall is a good time to make adjustments to your routine. Brush your teeth with your other hand. Drive to work via a new route. Read a different blog or news website. Wear your watch or Fitbit on your other wrist.
How does it make you feel?
The pandemic caused a massive adaptation to new routines. As we social distance and adapt to a new normal — existing routines are broken and reformed. Digital transformation will force companies to rapidly change. Companies and employees will need to be familiar with change because it will be accelerating.
This past Sunday, the Wall Street Journal announced that the U.S. operations of the short-form video platform, TikTok, would be sold to Oracle Corporation. Oracle won the bidding war over Microsoft for this high-profile deal to allow TikTok to continue to operate in the United States. The Trump Administration repeatedly threatened to close it down over the summer. The deal will now have to be reviewed by the Trump Administration, but it is known that Oracle is a rare ally of the Trump administration in Silicon Valley so there is a good chance for approval.
While we wait to see how this shakes out, I want to answer two important questions regarding TikTok.
- How did TikTok get to be so successful?
- Should your brand be on TikTok?
A website is typically very essential to your company’s success. But running a website is complex and time-consuming. This leaves many marketers asking themselves where to begin to make sure their website is optimized to attract, engage and convert visitors.
You may find yourself asking:
- Are my visitors engaging with my site or bouncing immediately?
- Are visitors converting into high-quality leads?
At Elbow Grease Marketing, we test more than 100 elements when evaluating and optimizing our clients’ websites. We have found that the five most effective ways to optimize your website are:
- Lead with a customer-centric value proposition
- Convert with a crystal clear call to action
- Fix search engine optimization errors
- Accelerate site speed
- Optimize for mobile visitors
Read Our Blog Posts
- 17 Email Marketing Best Practices for 2021
- Virtual CMO: 8 Reasons to Consider One
- 4 Jake’s Sake: 7 Benefits to Working With a Charity
- The Best Blog Post Checklist
- 7 Landing Page Best Practices
- 6 Content Marketing Campaigns For Inspiration
- LinkedIn Best Practices for 2020
- Change is Good
- Should Your Company Be On TikTok?
- 5 Ways To Fix Your Website
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Elbow Grease Marketing provides digital marketing strategy and services to our clients. We focus on content marketing, email marketing, digital advertising, search engine optimization, social media marketing and website design.
Please contact us to learn more about how we can help you with your digital marketing goals and objectives.