Best Blog Post Checklist

The Best Blog Post Checklist

Blog Post ChecklistBlog posts should be an integral part of any content marketing strategy and this checklist will ensure that your company generates as much benefit as possible. The benefits of writing a blog are numerous;

  1. Demonstrate thought leadership
  2. Provide value to your customers
  3. Rank highly on relevant keywords
  4. Generates backlinks
  5. Drive traffic to your website.

By following this checklist, your company blog will be on its way to success.

Blog Post Types

Before you decide on your blog post topic, think about the type of blog post. Research has shown that these are the most successful types of blog posts.

    1. List-Based Post: List-based posts, aka “listicles,” are articles that deliver information in the form of a list, e.g. 7 Landing Page Best Practices
    2. Thought Leadership Post: Share firsthand knowledge with your audience, e.g. Should Your Company Be On TikTok?
    3. Curated Collection Post: Similar to listicles, this type of post makes a point by curating real-world examples e.g. 6 Content Marketing Campaigns for Inspiration
    4. Infographic Post: Visuals are a compelling method to drive an audience to your blog post, e.g. Whistle While You Work: Impact of Music on Productivity [Infographic]
    5. How-to Post: Provide detailed instructions on how to fix a common problem in your industry, e.g. 5 Ways To Fix Your Website

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Landing Page Best Practices

7 Landing Page Best Practices

Pexels Mauricio ThomsenLanding pages are critical to the success of your digital advertising campaigns. These enticements are usually made up of two pages; the offer page and the thank you page which is triggered after the audience completes the landing page offer.

Unfortunately, many companies don’t invest the time to create a landing page that drives conversions. Some companies just use their home page as a landing page. While in some rare cases that can be effective, typically one should be creating a new page that drives a specific action from the advertising campaign.

Here are 7 best practices to ensure that your company can drive more leads from your landing pages.
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Content Marketing Campaigns Square

6 Content Marketing Campaigns For Inspiration

Creating effective content marketing campaigns is hard.

It is often hard for companies to come up with ideas, get the attention of an audience and measure success.

We will try to make it a little bit easier.

Here are 6 content marketing campaign examples with lessons we can learn from them to provide inspiration for your own company’s content campaigns.

Ocean Spray | Nathan Apodaca on TikTok

Ocean SprayNathan Apodaca set the internet on fire on September 25th when he uploaded a video to TikTok. He was riding a skateboard to work, drinking a large bottle of Ocean Spray Cran-Raspberry juice while lip-syncing to the song Dreams by Fleetwood Mac. Nathan had been driving to work at an Idaho potato warehouse when his 2005 Dodge Durango’s battery died. It wasn’t the first time the battery had died since the truck has more than 330,000 miles on it. So he hopped on his skateboard, titled his video “morning vibe” and the rest is history.
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Linkedin Best Practices 2020 Blog Post

LinkedIn Best Practices for 2020

Linkedin LogoLinkedIn was launched in 2003, acquired by Microsoft in 2016, and now has over 700 million users. The social media platform just went through its first major redesign in four years last week. At the same time, they introduced Stories and third-party integration with Zoom, Blue Jeans by Verizon and Microsoft Teams for video chats. While Linkedin’s growth has been driven by offering social networking, premium memberships and advertising, these new features are an indication the company is looking to appeal to a wider demographic. Many people consider LinkedIn to be the premier social media platform for business.

But, are you and your company taking advantage of all LinkedIn has to offer? 

All these changes led us to do this deep dive on the platform and update LinkedIn best practices to share with our audience.
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Change is Good

Change is GoodChange. Change is sometimes avoided. Often we do the same things, the same way. Change is good.

Fall is a good time to make adjustments to your routine. Brush your teeth with your other hand. Drive to work via a new route. Read a different blog or news website. Wear your watch or Fitbit on your other wrist.

How does it make you feel?

The pandemic caused a massive adaptation to new routines. As we social distance and adapt to a new normal — existing routines are broken and reformed. Digital transformation will force companies to rapidly change. Companies and employees will need to be familiar with change because it will be accelerating.
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TikTok Logo

Should Your Company Be On TikTok?

TikTok LogoIntroduction

This past Sunday, the Wall Street Journal announced that the U.S. operations of the short-form video platform, TikTok, would be sold to Oracle Corporation. Oracle won the bidding war over Microsoft for this high-profile deal to allow TikTok to continue to operate in the United States. The Trump Administration repeatedly threatened to close it down over the summer. The deal will now have to be reviewed by the Trump Administration, but it is known that Oracle is a rare ally of the Trump administration in Silicon Valley so there is a good chance for approval.

While we wait to see how this shakes out, I want to answer two important questions regarding TikTok.

  1. How did TikTok get to be so successful?
  2. Should your brand be on TikTok?

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How To Fix Your Website

5 Ways To Fix Your Website

broken-website

Photo by Skitterphoto from Pexels.

A website is typically very essential to your company’s success. But running a website is complex and time-consuming. This leaves many marketers asking themselves where to begin to make sure their website is optimized to attract, engage and convert visitors.

You may find yourself asking:

  • Are my visitors engaging with my site or bouncing immediately?
  • Are visitors converting into high-quality leads?

At Elbow Grease Marketing, we test more than 100 elements when evaluating and optimizing our clients’ websites. We have found that the five most effective ways to optimize your website are:

  1. Lead with a customer-centric value proposition
  2. Convert with a crystal clear call to action
  3. Fix search engine optimization errors
  4. Accelerate site speed
  5. Optimize for mobile visitors

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Is Your SEO House In Order

Is Your SEO House In Order?

Photo by Harrison Haines from Pexels

Photo by Harrison Haines from Pexels

At Elbow Grease Marketing, all too often we talk with companies that don’t prioritize SEO investment as it lags way behind other digital marketing investments.

We find this puzzling.

Search engine optimization has been around since search engines were invented. As a result, many marketers regard SEO as an “old marketing tactic.” We hear many reasons for deprioritizing SEO. That it is too expensive, not fun, too time-consuming, not enough money left over after a website redesign, and it is too hard to stay current with best practices.

We are here to change your mind.

We see SEO as an integral part of your content strategy to attract traffic to your website. While there are substantial variances of search queries depending on the industry, the average website can expect to receive about 50% of its traffic from search queries on Google.  If your company is getting less than half of your traffic organically, there might be a tremendous opportunity to improve.

Here are six reasons to rethink how much you invest in SEO today.
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Exceptional Marketign Mindset

Exceptional Marketing Mindset

Exceptional Marketing MindsetA former client, Cassidy Shield, who currently runs marketing at Narrative Science, recently wrote about his company’s effort to define Good vs. Bad Marketing and the twelve traits that distinguish good and bad marketers. This a thought-provoking list that is a stark reminder of what marketers need to do to drive growth. His post inspired us to identify those traits that would be most beneficial for our organization.

Our agency runs on the mantra of the Exceptional Marketing Mindset.

As marketing leaders, we need to be clear on not just the skills and experience we are looking for when recruiting and developing our teams – but also how they think, their mindset if you will. Skills are obviously essential, but marketing changes so quickly that skills can quickly become obsolete. Having the right mindset allows us as marketers to adapt, grow and evolve. As an agency, it is critical that our team finds marketers with traits so that we can deliver outstanding work for our clients.
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