This past Sunday, the Wall Street Journal announced that the U.S. operations of the short-form video platform, TikTok, would be sold to Oracle Corporation. Oracle won the bidding war over Microsoft for this high-profile deal to allow TikTok to continue to operate in the United States. The Trump Administration had repeatedly threatened to close TikTok down over the summer, finally implementing a 45 day deadline in August that required TikTok’s U.S. operations to be sold by September 20th. The deal will now have to be reviewed by the Trump Administration, but it is known that Oracle is a rare ally of the Trump administration in Silicon Valley so there is a good chance for approval.
While we wait to see how this shakes out, I want to answer two important questions regarding TikTok.
- How did TikTok get to be so successful?
- Should your brand be on TikTok?