Jake Marrazzo is a seventeen-year-old high school senior who is wildly creative, has a smile that lights up the room and has Duchenne Muscular Dystrophy. Jake was diagnosed when he was 8 and has been confined to a wheelchair since he was 12. Duchenne muscular dystrophy is the most aggressive form of muscular dystrophy, a […]
Blog posts should be an integral part of any content marketing strategy and this checklist will ensure that your company generates as much benefit as possible. The benefits of writing a blog are numerous; Demonstrate thought leadership Provide value to your customers Rank highly on relevant keywords Generates backlinks Drive traffic to your website. By […]
Landing pages are critical to the success of your digital advertising campaigns. These enticements are usually made up of two pages; the offer page and the thank you page which is triggered after the audience completes the landing page offer. Unfortunately, many companies don’t invest the time to create a landing page that drives conversions. […]
Creating effective content marketing campaigns is hard. It is often hard for companies to come up with ideas, get the attention of an audience and measure success. We will try to make it a little bit easier. Here are 6 content marketing campaign examples with lessons we can learn from them to provide inspiration for […]
LinkedIn was launched in 2003, acquired by Microsoft in 2016, and now has over 700 million users. The social media platform just went through its first major redesign in four years last week. At the same time, they introduced Stories and third-party integration with Zoom, Blue Jeans by Verizon and Microsoft Teams for video chats. […]
Change. Change is sometimes avoided. Often we do the same things, the same way. Change is good. Fall is a good time to make adjustments to your routine. Brush your teeth with your other hand. Drive to work via a new route. Read a different blog or news website. Wear your watch or Fitbit on […]
Introduction This past Sunday, the Wall Street Journal announced that the U.S. operations of the short-form video platform, TikTok, would be sold to Oracle Corporation. Oracle won the bidding war over Microsoft for this high-profile deal to allow TikTok to continue to operate in the United States. The Trump Administration repeatedly threatened to close it […]
A website is typically very essential to your company’s success. But running a website is complex and time-consuming. This leaves many marketers asking themselves where to begin to make sure their website is optimized to attract, engage and convert visitors. You may find yourself asking: Are my visitors engaging with my site or bouncing immediately? […]
At Elbow Grease Marketing, all too often we talk with companies that don’t prioritize SEO investment as it lags way behind other digital marketing investments. We find this puzzling. Search engine optimization has been around since search engines were invented. As a result, many marketers regard SEO as an “old marketing tactic.” We hear many […]
A former client, Cassidy Shield, who currently runs marketing at Narrative Science, recently wrote about his company’s effort to define Good vs. Bad Marketing and the twelve traits that distinguish good and bad marketers. This a thought-provoking list that is a stark reminder of what marketers need to do to drive growth. His post inspired us to identify […]