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17 Email Marketing Best Practices for 2021

Email Marketing InstagramAre you having trouble with your company’s email campaigns? Email marketing can be difficult to manage at times but it is an excellent method to share and inform your audience. No matter your skill level, these email marketing best practices will improve your open rate, increase your ROI and leave your audience wanting more. Here are 17 email marketing best practices for 2021.

Virtual CMO: 8 Reasons to Consider One

For startup companies or companies during a transition, we offer a level of service called, Virtual CMO (vCMO) or a Fractional CMO. A Virtual CMO (outsourced Chief Marketing Officer) is an experienced senior-level marketing person you can hire on a “fractional” basis. The basic reasoning to hire a Virtual CMO is to get immediate and quality marketing expertise at a fraction of the cost and without a long-term commitment.

4 Jake’s Sake: 7 Benefits to Working With a Charity

Jake Marrazzo is a seventeen-year-old high school senior who is wildly creative, has a smile that lights up the room and has Duchenne Muscular Dystrophy. Jake was diagnosed when he was 8 and has been confined to a wheelchair since he was 12. Duchenne muscular dystrophy is the most aggressive form of muscular dystrophy, a […]

7 Landing Page Best Practices

Landing pages are critical to the success of your digital advertising campaigns. These enticements are usually made up of two pages; the offer page and the thank you page which is triggered after the audience completes the landing page offer. Unfortunately, many companies don’t invest the time to create a landing page that drives conversions. […]

6 Content Marketing Campaigns For Inspiration

Creating effective content marketing campaigns is hard. It is often hard for companies to come up with ideas, get the attention of an audience and measure success. We will try to make it a little bit easier. Here are 6 content marketing campaign examples with lessons we can learn from them to provide inspiration for […]

LinkedIn Best Practices

LinkedIn was launched in 2003, acquired by Microsoft in 2016, and now has over 700 million users. The social media platform just went through its first major redesign in four years last week. At the same time, they introduced Stories and third-party integration with Zoom, Blue Jeans by Verizon and Microsoft Teams for video chats. […]

Change is Good

Change. Change is sometimes avoided. Often we do the same things, the same way. Change is good. Fall is a good time to make adjustments to your routine. Brush your teeth with your other hand. Drive to work via a new route. Read a different blog or news website. Wear your watch or Fitbit on […]

Should Your Company Be On TikTok?

Introduction This past Sunday, the Wall Street Journal announced that the U.S. operations of the short-form video platform, TikTok, would be sold to Oracle Corporation. Oracle won the bidding war over Microsoft for this high-profile deal to allow TikTok to continue to operate in the United States. The Trump Administration repeatedly threatened to close it […]

5 Ways To Fix Your Website

A high-performing website is typically very essential to your company’s success. But running a website is complex and time consuming. This leaves many marketers asking themselves where to begin to make sure their website is optimized to attract, engage and convert visitors. You may find yourself asking: Are my visitors engaging with my site or bouncing immediately? Are visitors converting into high-quality leads?