A high-performing website is typically very essential to your company’s success. But running a website is complex and time consuming. This leaves many marketers asking themselves where to begin to make sure their website is optimized to attract, engage and convert visitors. You may find yourself asking: Are my visitors engaging with my site or […]
At Elbow Grease Marketing, all too often we talk with companies that don’t prioritize SEO investment as it lags way behind other digital marketing investments. We find this puzzling. Search engine optimization has been around since search engines were invented. As a result, SEO is sometimes regarded as an “old marketing tactic.” We hear many […]
A former client, Cassidy Shield, who currently runs marketing at Narrative Science, recently wrote about his company’s effort to define Good vs. Bad Marketing and the twelve traits that distinguish good and bad marketers. This a thought-provoking list that is a stark reminder of what marketers need to do to drive growth. What it boils down to is […]