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LinkedIn Best Practices for 2020

LinkedIn was launched in 2003, acquired by Microsoft in 2016, and now has over 700 million users. The social media platform just went through its first major redesign in four years last week. At the same time, they introduced Stories and third-party integration with Zoom, Blue Jeans by Verizon and Microsoft Teams for video chats. […]

Change is Good

Change. Change is sometimes avoided. Often we do the same things, the same way. Change is good. Fall is a good time to make adjustments to your routine. Brush your teeth with your other hand. Drive to work via a new route. Read a different blog or news website. Wear your watch or Fitbit on […]

Should Your Company Be On TikTok?

Introduction This past Sunday, the Wall Street Journal announced that the U.S. operations of the short-form video platform, TikTok, would be sold to Oracle Corporation. Oracle won the bidding war over Microsoft for this high-profile deal to allow TikTok to continue to operate in the United States. The Trump Administration repeatedly threatened to close it […]

5 Ways To Fix Your Website

A website is typically very essential to your company’s success. But running a website is complex and time-consuming. This leaves many marketers asking themselves where to begin to make sure their website is optimized to attract, engage and convert visitors. You may find yourself asking: Are my visitors engaging with my site or bouncing immediately? […]

Is Your SEO House In Order?

At Elbow Grease Marketing, all too often we talk with companies that don’t prioritize SEO investment as it lags way behind other digital marketing investments. We find this puzzling. Search engine optimization has been around since search engines were invented. As a result, many marketers regard SEO as an “old marketing tactic.” We hear many […]

Exceptional Marketing Mindset

Our agency runs on the mantra of the Exceptional Marketing Mindset. What is that you ask? Here is the story. A former client, Cassidy Shield, who currently runs marketing at Narrative Science, recently wrote about his company’s effort to define Good vs. Bad Marketing and the twelve traits that distinguish good and bad marketers. This a thought-provoking list […]