Landing pages are critical to the success of your digital advertising campaigns. These enticements are usually made up of two pages; the offer page and the thank you page which is triggered after the audience completes the landing page offer.
Unfortunately, many companies don’t invest the time to create a landing page that drives conversions. Some companies just use their home page as a landing page. While in some rare cases that can be effective, typically one should be creating a new page that drives a specific action from the advertising campaign.
Here are 7 best practices to ensure that your company can drive more leads from your landing pages.