Content Marketing

Content Marketing

Content Marketing is like cooking.

Successful cooking requires quality ingredients, proper tools, and an experienced chef.

To ensure that your content is relevant and engaging to your audience, one needs the following.

  • Quality content elements.
  • Written and designed properly.
  • Served at the right time and place to a receptive audience.

Elbow Grease Marketing has the experience and the expertise to help your company develop the right content strategy, targeting your desired audience, and executing your content plan to perfection. We can develop an effective strategy for your content marketing efforts to drive the attention of prospects and thought leaders in your industry. All our content campaigns go through our proven eight-step methodology that ensures we deliver the best results possible.

  1. Review your existing marketing strategy and content.
  2. Analyze your audience and the competitive landscape.
  3. Collaborative exercise to choose a concept.
  4. Identify potential deliverables.
  5. Decide the promotional schedule.
  6. Coordinate the content launch and delivery.
  7. Identify any potential ways to recycle the content for other mediums.
  8. Compile metrics on monthly basis.

Email Marketing
Email Marketing is one of the best ways to execute your content marketing strategy and continues to be critically important for your brand identity, lead efforts and driving traffic to your landing pages and website. Email communication is the most critical connection your prospects and customers have with your company. Our email content and design team is skilled at designing, architecting and developing messaging content perfectly aligned with all of your needs. We have experience with all major enterprise email clients, including Marketo, Salesforce Pardot, and Oracle Eloqua plus other email clients like MailChimp and Constant Contact. We will enable your emails to:

  • Drive better open rates and click-throughs while minimizing un-subscribes.
  • Maximize the brand identity and thought-leadership impact of your brand.

Content Marketing Deliverables
Here is a list of potential content marketing deliverables.

  • Email Campaigns
  • White Papers
  • Blog Posts
  • Infographics
  • Social Media Graphics
  • Videos
  • eBooks
  • Product Sheets
  • Case Studies
  • Customer Interviews
  • PowerPoint Presentations

Below learn about how we have delivered content marketing for one of our clients.

Featured Content Marketing Client

JRNI To Queue or Not Queue WP

Elbow Grease Marketing has delivered content marketing services for JRNI including 5 white papers and 35 blog posts. Forward-thinking companies rely on JRNI’s scheduling platform to deliver personal actions across customer touch points – appointments, events, queuing. The company optimizes resources to deliver superior quality experiences. JRNI is designed to facilitate powerful personalized experiences. These experiences increase conversion and revenue, customer loyalty, and lifetime value, both in person and remotely. Their newest suite of services work to support businesses during the COVID-19 pandemic.

Americans spend roughly 37 billion hours each year waiting in line or 125 hours annually for each person. This white paper outlines both the science and the best practices companies can adopt to minimize the downside risks. Learn from Starbucks and Disney how they expertly manage lines to deliver superior customer experience. Implementing these best practices will benefit customer satisfaction, employee productivity, and increase sales.

In this white paper you’ll learn:

  • The history and psychology of waiting in line and how it can help or harm your business
  • How to best manage lines and long waits
  • Best practices for designing lines

Contact Us

Contact Us

Do you want to learn how we can cook up a successful content strategy for your company? Contact us to learn more about our content marketing services as well as our other excellent digital marketing services.