Change is Good

Change is GoodChange. Change is sometimes avoided. Often we do the same things, the same way. Change is good.

Fall is a good time to make adjustments to your routine. Brush your teeth with your other hand. Drive to work via a new route. Read a different blog or news website. Wear your watch or Fitbit on your other wrist.

How does it make you feel?

The pandemic caused a massive adaptation to new routines. As we social distance and adapt to a new normal — existing routines are broken and reformed. Digital transformation will force companies to rapidly change. Companies and employees will need to be familiar with change because it will be accelerating.

How We Experience Change

Elbow Grease Marketing has also been experiencing change.

Our Process

We have been refining our marketing services and examining how to improve our customer on-boarding.

Our Non-Profits

Another way we get to experience a new perspective is by doing pro-bono or limited scope work for non-profits and charities. They operate differently and typically don’t have large staffs, budgets, or resources. They all love what they do and believe in their mission. Our non-profits are very appreciative of the work that we do for them and likewise, we enjoy working with them. They reward us with a new outlook. Since they do things differently, we have to adapt our processes to their environment. We are always learning from them and sometimes we get to do something very cool and different. Launch a children’s book written by a 17-year-old with Duchenne Muscular Dystrophy. Promote a local Farmers’ Market. Help launch a Chamber of Commerce LinkedIn page. Convert a 10 year HTML website to a responsive WordPress website for a youth soccer organization.

How do you experience change?


We will keep working towards making our services and customer experience better for our traditional companies while simultaneously working with our non-traditional organizations to give us opportunities for perspective and reflection. Change is good and change is coming.

Now please excuse us while we try to tie our shoelaces with a blindfold on.

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