Email Marketing Services
Email Marketing is often overlooked but for many companies, it can drive one of the highest ROI for marketing activities. Email Marketing is one of the best ways to execute your content marketing strategy and continues to be critically important for your brand identity, lead efforts, and driving traffic to your landing pages and website. Email communication is the most critical connection your prospects and customers have with your company.
To ensure email marketing success, one needs the following elements.
- Deliver compelling content
- Include content about your company
- Also, include content not specifically about your company
- Written and designed properly
- Send at appropriate and consistent intervals
Benefits and Expertise
Our email content and design team is skilled at designing, architecting, and developing messaging content perfectly aligned with all of your needs. We have experience with all major enterprise email clients, including Adobe Marketo Engage, Salesforce Pardot, Oracle Eloqua, MailChimp, and Constant Contact.
We will enable your emails to:
- Drive better open rates and click-throughs while minimizing unsubscribes.
- Maximize the brand identity and thought-leadership impact of your brand.
Elbow Grease Marketing has the experience and the expertise to help your company develop the right email marketing strategy, targeting your desired audience, and executing your email marketing plan to perfection. We can develop an effective strategy for your email marketing efforts to drive open and click rates. All our content campaigns go through our proven eight-step methodology that ensures we deliver the best results possible.
- Review your existing email marketing strategy and content.
- Analyze your audience and the competitive landscape.
- Design an email template that is attractive, functional, and easy to read.
- Identify email content ideas.
- Decide the email marketing campaign schedule.
- Coordinate the email campaign launch and delivery.
- Identify any potential ways to recycle email content for other mediums.
- Compile email marketing metrics on a monthly basis.
Below learn about how we have delivered email marketing campaigns for our clients and our featured blog post on email marketing.
Email Marketing Clients
Elbow Grease Marketing delivered comprehensive email marketing services for HubCast sending over 30 email campaigns to over 500,000 recipients. EGM was able to increase open rates by 320% and leads by over 250%. HubCast is a global print supply chain management platform that enables enterprises to print and deliver premium-quality materials. The company offers an automated cloud print platform that allows enterprises to upload, store, and print their document files online. HubCast serves large and small companies, enterprises, and multi-national corporations worldwide. Please note that HubCast was acquired by Mimeo in 2017.
Featured Email Marketing Blog Post
Are you having trouble with your company email campaigns? No matter your skill level, these email marketing best practices will improve your open rate, increase your ROI and leave your audience wanting more. Read our blog post on the 17 Best Practices for Email Marketing for 2021.
Do you want to learn how we can open up the email open rate for your company? Contact us to learn more about our email marketing services as well as our other excellent digital marketing services.