Best Blog Post Checklist

The Best Blog Post Checklist

Blog Post ChecklistBlog posts should be an integral part of any content marketing strategy and this checklist will ensure that your company generates as much benefit as possible. The benefits of writing a blog are numerous;

  1. Demonstrate thought leadership
  2. Provide value to your customers
  3. Rank highly on relevant keywords
  4. Generates backlinks
  5. Drive traffic to your website.

By following this checklist, your company blog will be on its way to success.

Blog Post Types

Before you decide on your blog post topic, think about the type of blog post. Research has shown that these are the most successful types of blog posts.

    1. List-Based Post: List-based posts, aka “listicles,” are articles that deliver information in the form of a list, e.g. 7 Landing Page Best Practices
    2. Thought Leadership Post: Share firsthand knowledge with your audience, e.g. Should Your Company Be On TikTok?
    3. Curated Collection Post: Similar to listicles, this type of post makes a point by curating real-world examples e.g. 6 Content Marketing Campaigns for Inspiration
    4. Infographic Post: Visuals are a compelling method to drive an audience to your blog post, e.g. Whistle While You Work: Impact of Music on Productivity [Infographic]
    5. How-to Post: Provide detailed instructions on how to fix a common problem in your industry, e.g. 5 Ways To Fix Your Website

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Content Marketing Campaigns Square

6 Content Marketing Campaigns For Inspiration

Creating effective content marketing campaigns is hard.

It is often hard for companies to come up with ideas, get the attention of an audience and measure success.

We will try to make it a little bit easier.

Here are 6 content marketing campaign examples with lessons we can learn from them to provide inspiration for your own company’s content campaigns.

Ocean Spray | Nathan Apodaca on TikTok

Ocean SprayNathan Apodaca set the internet on fire on September 25th when he uploaded a video to TikTok. He was riding a skateboard to work, drinking a large bottle of Ocean Spray Cran-Raspberry juice while lip-syncing to the song Dreams by Fleetwood Mac. Nathan had been driving to work at an Idaho potato warehouse when his 2005 Dodge Durango’s battery died. It wasn’t the first time the battery had died since the truck has more than 330,000 miles on it. So he hopped on his skateboard, titled his video “morning vibe” and the rest is history.
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