Is Your SEO House In Order

Is Your SEO House In Order?

Photo by Harrison Haines from Pexels

Photo by Harrison Haines from Pexels

At Elbow Grease Marketing, all too often we talk with companies that don’t prioritize SEO investment as it lags way behind other digital marketing investments.

We find this puzzling.

Search engine optimization has been around since search engines were invented. As a result, many marketers regard SEO as an “old marketing tactic.” We hear many reasons for deprioritizing SEO. That it is too expensive, not fun, too time-consuming, not enough money left over after a website redesign, and it is too hard to stay current with best practices.

We are here to change your mind.

We see SEO as an integral part of your content strategy to attract traffic to your website. While there are substantial variances of search queries depending on the industry, the average website can expect to receive about 50% of its traffic from search queries on Google.  If your company is getting less than half of your traffic organically, there might be a tremendous opportunity to improve.

Here are six reasons to rethink how much you invest in SEO today.
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Exceptional Marketign Mindset

Exceptional Marketing Mindset

Exceptional Marketing MindsetA former client, Cassidy Shield, who currently runs marketing at Narrative Science, recently wrote about his company’s effort to define Good vs. Bad Marketing and the twelve traits that distinguish good and bad marketers. This a thought-provoking list that is a stark reminder of what marketers need to do to drive growth. His post inspired us to identify those traits that would be most beneficial for our organization.

Our agency runs on the mantra of the Exceptional Marketing Mindset.

As marketing leaders, we need to be clear on not just the skills and experience we are looking for when recruiting and developing our teams – but also how they think, their mindset if you will. Skills are obviously essential, but marketing changes so quickly that skills can quickly become obsolete. Having the right mindset allows us as marketers to adapt, grow and evolve. As an agency, it is critical that our team finds marketers with traits so that we can deliver outstanding work for our clients.
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