A Landing Page is a standalone webpage created specifically for marketing or advertising campaigns. It is where visitors “land” after clicking on a link or ad and is designed to prompt a specific action, such as filling out a form or making a purchase. Well-optimized landing pages improve conversion rates.

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Landing Page Best Practices

7 Landing Page Best Practices

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Landing pages are essential for digital advertising success, usually consisting of an offer page and a thank you page. Many companies fail to create effective landing pages, often using their homepage instead. While this can work occasionally, it’s typically more effective to design a dedicated page that prompts a specific action.