At Elbow Grease Marketing, all too often we talk with companies that don’t prioritize SEO investment as it lags way behind other digital marketing investments.
We find this puzzling.
Search engine optimization has been around since search engines were invented. As a result, SEO is sometimes regarded as an “old marketing tactic.” We hear many reasons for deprioritizing SEO. That it is too expensive, not fun, too time-consuming, not enough money left over after a website redesign, and it is too hard to stay current with best practices.
We are here to change your mind.
We see SEO as an integral part of your content strategy to attract traffic to your website. While there are substantial variances of search queries depending on industry, the average website can expect to receive about 50% of its traffic from search queries on Google. If you company is getting less than half of your traffic organically, there might be a tremendous opportunity to improve.
Here are six reasons to rethink how much you invest in SEO today.