LinkedIn is a business-oriented social networking company that facilitates professional connections and career development. Its platform enables users to create profiles, network with colleagues, seek job opportunities, and showcase their professional skills and achievements. In addition to networking, LinkedIn offers recruiting, advertising, and educational tools for businesses and professionals, including LinkedIn Learning for online courses, making it a valuable resource for career advancement and talent acquisition.

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LinkedIn Best Practices

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LinkedIn, launched in 2003 and acquired by Microsoft in 2016, now has over 700 million users. The platform recently underwent its first major redesign in four years, introducing Stories and third-party integrations with Zoom, Blue Jeans, and Microsoft Teams for video chats. These updates suggest LinkedIn is expanding its appeal beyond networking, memberships, and ads to reach a broader audience.